Warrior Fury Talents

FURY

Booming Voice / Cruelty

Booming Voice - 5 points

Increases the duration of your Battle Shout and Demoralizing Shout by 50% (10% per point).

I don't find it necessary to have longer durations on either of these shouts. Battle Shout can be renewed before a battle (hint: perfect use for bloodrage during downtime), and Demoralizing Shout is usually worth re-casting as each new shout helps generate aggro towards you (for tanking groups).

Utility Rank: 4/10 (1 person rating)
More useful if your playstyle leaves you without either of these shouts still active at the end of battle
Cost Rank: 6/10 (1 person rating)
Can be picked up cheaply by nearly any build. Don't rush to 5 if 1 point here works for you.
Overall Rank: 5/10 (1 person rating)
Fine to get it, just know what you're trading off.

Cruelty - 5 points

Increases your chance to get a critical strike with melee weapons by 5% (1% per point).

A tier 1 talent that has the same effect for all weapons that some high tier Arms talents way up the tree have only for a single wepaon. Gee... I wonder which is better?

Utility Rank: 10/10 (1 person rating)
More damage with any weapon you use. Avoid if you dislike dealing damage.
Cost Rank: 9/10 (1 person rating)
If you have unused points, put them here before nearly anything else.
Overall Rank: 9/10 (1 person rating)
Great talent with no significant tradeoffs, what's not to like?

Improved Demoralizing Shout / Unbridled Wrath

Improved Demoralizing Shout - 5 points

Increases the attack power reduction of your Demoralizing Shout by 25% (5% per point).

Demoralizing shout is available in every stance, and I highly reccomend casting it early in every battle whether you're tanking or soloing (exception: non-hostile nearby mobs you don't want to add with the short radius AoE). Putting talent points into boosting a skill that is used once nearly every battle (sometimes more) seems like a reasonable prospect. The 5% per point may not be the best bang for your buck, but the factor that usually tips the balance is access to Piercing Howl. Note that if a mob you've Demo Shouted happens to hit someone else (i.e. someone's offtanking or you aren't doing your job), the Demoralizing Shout effect helps the other party member.

Utility Rank: 7/10 (1 person rating)
Used often. Someone should do some methodical measuring of the net effect on damage taken, but until then it doesn't seem to hurt.
Cost Rank: 5/10 (1 person rating)
Most people won't put this many points on a talent like this unless they're working on something (piercing howl).
Overall Rank: 6/10 (1 person rating)
A no brainer if you want P.Howl. Much more thought required otherwise.

Unbridled Wrath - 5 points

Gives you a 40% chance to generate an additional Rage point when you deal melee damage (8% per point).

Rage generation is still a contentious subject these days. If you don't have enough of it, this talent is potentially a godsend. If you have too much of it (pheh! no such thing!) then any points in this talent are a total waste. Hard part is, there are tons of variables involved in whether you have too little or enough rage - so the only real way to find out is to play your warrior and see what you need. My reccomendation is, if you're mostly using a fast weapon (dagger/shield for example) get this talent - if you're mostly using a slow weapon (MS user perhaps?) skip this talent. If you're a fast weapon user and get the talent and find you have too much rage, then respec and get rid of it...

Utility Rank: 5/10 (1 person rating)
Hard to say. 10/10 for some folks, 0/10 for others. Will refine the ranking after more testing.
Cost Rank: 5/10 (1 person rating)
Often comes into play at a stage of talent distribution where points are tight. If fewer than 5 points does the trick for you, don't waste extra talent points here.
Overall Rank: 5/10 (1 person rating)
Don't jump on this one early unless you're really frustrated by poor rage generation. Grab it once you understand your rage needs.

Improved Cleave / Piercing Howl / Blood Craze / Improved Battle Shout

Improved Cleave - 3 points

Increases the bonus damage done by your Cleave ability by 60% (20% per point).

With or without this talent, Cleave is a bit of a rage hog. In addition to the rage cost, you don't generate rage on the Cleave hits, nor on the following normal hit. This is not an instant skill, meaning it takes the place of a regular strike. With a really slow weapon, that can leave you without rage for a while.

Utility Rank: 3/10 (1 person rating)
More damage is always a nice attribute, but are you a cleave user?
Cost Rank: 5/10 (1 person rating)
Doesn't feel like a good value. Those who saw the beta version still miss their extra hits.
Overall Rank: 4/10 (1 person rating)
A viable option in a fury build, but nothing overwhelming..

Piercing Howl - 1 point

Causes all enemies near the warrior to be dazed for 6 seconds.

Another one of those skills that you don't get unless you buy the talent. The skill is usable in all stances, and is very useful. When tanking, add it to the mix (in addition to Demoralizing Shout) when trying to hold multiple opponents. If you happen to lose aggro on one, the Daze effect will keep them from closing in on their new target too quickly. Also excellent for escapes when pulls go wrong. Monsters often daze you if you turn your back, why not daze them back and even the odds? Finally, it's just more practical than trying to keep hamstring active on everything.

Utility Rank: 9/10 (1 person rating)
Perhaps not a bread and butter source of damage, but there is something to be said for a skill that can save your butt or the life of a friend.
Cost Rank: 7/10 (1 person rating)
A better use of points for a defensive player than most options in the upper Defensive talent tree. Pre-reqs not too painful.
Overall Rank: 8/10 (1 person rating)
See if you can fit it in your talent plan. Not the end of the world if you can't, but it's very nice to have.

Blood Craze - 3 points

Allows 15% of your Health regeneration to work during combat for 20 seconds after being the victim of a critical strike (5% per point).

An extra passive that gives you more life when you're using it... sounds good on paper. Those who actually use this talent and have observed the life regained as a result usually aren't too positive about its value.

Utility Rank: 5/10 (1 person rating)
Probably ranked higher than it's worth due to my love of passives. A mediocre talent that is constantly helping you without your having to think about it is better than a fantastic talent that you never remember to use.
Cost Rank: 4/10 (1 person rating)
Not a good value for this far up the Fury tree.
Overall Rank: 5/10 (1 person rating)
Something to throw in as an afterthought on a Fury plan.

Improved Battle Shout - 5 points

Increases the Attack Power bonus of your Battle Shout by 25% (5% per point).

Similar to Demoralizing shout, the real benefit of these attack power adjustments isn't well understood. As one of the Warrior's few self-buffs, Battle Shout is worth keeping up at least in one's downtime (hint: great use for bloodrage before a big fight). In groups, this will only help the other party members who do melee damage, whereas Demoralizing shout is damage reduction for everyone in the party.

Utility Rank: 3/10 (1 person rating)
Add a couple rank points if you religiously keep battle shout up.
Cost Rank: 3/10 (1 person rating)
Would be an OK first tier talent. A tough sell in its current position.
Overall Rank: 3/10 (1 person rating)
Bottom line, it's probably not worth the points this high up in the tree.

Improved Execute / Enrage

Improved Execute - 2 points

Reduces the Rage cost of your Execute ability by 2.
Reduces the Rage cost of your Execute ability by 5.

Execute is a very nice skill, and many warriors have fallen in love with it, especially as a sudden end to PvP encounters / duels. When timing is of the essence, having this skill available with only 10 rage instead of needing 15 rage can make the difference between killing or being killed. On the flip side, that exact scenario isn't exactly an all the time occurrence for most people. Then of course, there's the scenario where you have more than enough rage - each point saved by this talent gains you 15 more damage.

Utility Rank: 6/10 (1 person rating)
Players who spend most of their time in battle/beserk stance (talent tree != stance choice btw) should consider this strongly.
Cost Rank: 7/10 (1 person rating)
A noticable improvement per talent point. Surplus rage turns into more damage anyway.
Overall Rank: 6/10 (1 person rating)
Good talent, but if you're conserving points on this tier Enrage is a tad better.

Enrage - 5 points

Gives you a 40% melee damage bonus for 4 swings any time you are the victim of a critical strike (8% per point).

It's passive. Ironically, the character types least focused on dishing out damage (dedicated tanks) are the ones who would see it trigger the most often. Solo / PvP oriented warriors complain that it doesn't go off enough. If you do get the talent, and do notice this talent activating, consider switching to a big slow 2H weapon for the 4 boosted attacks.

Utility Rank: 7/10 (1 person rating)
If you often find yourself surrounded by 3 or more melee enemies, this is a nice choice. Stay away if you don't enjoy dealing damage.
Cost Rank: 7/10 (1 person rating)
Passives are always a good value.
Overall Rank: 7/10 (1 person rating)
The best talent of this tier by a hair. Solo / PvP focused players should skip.

Improved Slam / Death Wish / Improved Intercept

Improved Slam - 5 points

Decreases the casting time of your Slam ability by 0.5 seconds (0.1 seconds per point).

Slam is interruptable. Slam is interruptable. Did I mention it was interruptable? To make an argument in it's favor, if you don't get interrupted using a giant 3.3 speed weapon at the equivalent of 1.0 speed will boost your average DPS by just a tad... If you can pull the keystrokes/scripting/macros the following combo is nice: concussion blow (with fast weapon)->2h (slow) weapon swap->Slam->Slam->Slam->Slam (pretty darn good use of a full rage bar for those w/o Mortal Strike). Slam does full damage to targets that otherwise get reduced damage due to level difference. Oh, and it's interruptable.

Utility Rank: 4/10 (1 person rating)
After reading the above, if you still plan on using slam, consider the talent. The original 1.5 speed isn't too bad to begin with, however.
Cost Rank: 3/10 (1 person rating)
Not a good benefit per talent point. Save yourself some grief and buy a passive talent elsewhere.
Overall Rank: 3/10 (1 person rating)
Slam is interruptable.

Death Wish - 1 point

When activated, increases your melee damage by 20% and makes you immune to fear, but lowers your defense against all types of damage by 20%. Lasts 30 seconds.

Immune to fear for 30 seconds? Yeah, that has its uses. This doesn't break fear already cast (I think, not personally confirmed), but Beserker Rage does (also unconfirmed). So use Beserker Rage first to break, then right before it expires activate death wish. If you don't get the talent, you can't use the skill.

Utility Rank: 6/10 (1 person rating)
A very situational talent, but when that situation arises, you will be very glad you have it.
Cost Rank: 4/10 (1 person rating)
Only one point, but you're looking at a lot of fury points to get there.
Overall Rank: 5/10 (1 person rating)
Are you afraid of fear? You don't have to be.

Improved Intercept - 2 points

Reduces the cooldown of your Intercept ability by 10 seconds (5 seconds per point).

When charge in combat was taken away, end users suggested ideas very much like what ended up as the Intercept talent. It costs rage instead of giving it, but it works in combat as an excellent way to stay with enemies that are kiting you. As for situations where using the skill every 20 seconds instead of every 30 seconds, I can only think of one: PvP. If you are absolutely determined to hunt down all the cowardly dogs (or humans as the case may be) who refuse to stand and fight you - you'll know you want these two points without reading some wikki page.

Utility Rank: 5/10 (1 person rating)
Like the skill, but many people can live with the non-talent cooldown.
Cost Rank: 4/10 (1 person rating)
Not bad as far as benefit per talent point, but it's up there in the fury tree.
Overall Rank: 5/10 (1 person rating)
Either indispensible or worthless. How much do you enjoy killing players?

Improved Berserker Rage / Flurry

Improved Berserker Rage - 2 points

Increases the duration of your Berserker Rage ability by 6 seconds (3 seconds per point).

Beserker rage normally has a 10 second duration. Is that enough for you to hunt down and kill whoever is fearing you? Probably not. Is 16 seconds enough time? Probably not. However, the entire cooldown is 30 seconds, so with the talent you only have 14 seconds where you can't counter fear.

Utility Rank: 4/10 (1 person rating)
A very situational talent, and when the situation arrives, it may still not help that much.
Cost Rank: 2/10 (1 person rating)
By this point in the talent tree, points are scarce, and you should really consider flurry instead if there's any question of a tradeoff.
Overall Rank: 3/10 (1 person rating)
If I ever play a warlock, I'll remember to re-fear warriors 17 seconds later...

Flurry - 5 points

Increases your attack speed by 10% for your next 3 swings after dealing a critical strike.
Increases your attack speed by 15% for your next 3 swings after dealing a critical strike.
Increases your attack speed by 20% for your next 3 swings after dealing a critical strike.
Increases your attack speed by 25% for your next 3 swings after dealing a critical strike.
Increases your attack speed by 30% for your next 3 swings after dealing a critical strike.

Skipping the mathmatical proof, but you can work out for yourself that each rank of flurry gives a constant percentage increase in average DPS regardless of weapon speed or original DPS (42.8% more average DPS). Of course, if your 2h weapon has more original DPS than your main hand / dual wield setup, then it will net you more damage under a flurry. The flip side is a fast weapon is more likely to trigger a flurry. The obvious solution for the macro happy out there (from a pure damage output standpoint): use fast weapons to trigger flurry and quickly swap in a big slow 2h weapon for the 3 faster swings. Even better (when appropriate): use the faster swings for cleave attacks.

Utility Rank: 8/10 (1 person rating)
A passive that results in better damage over time.
Cost Rank: 6/10 (1 person rating)
All those wonderful arms talents that boost critical hit % are just out of reach... sush a shame. If you get this talent and haven't gotten cruelty, you probably should go back to the Hello Kitty MMORPG. (note: I like Kitty as much as the next guy, I just don't think many of her fans understand the word "synergy".)
Overall Rank: 7/10 (1 person rating)
If you chose not to get Mortal Strike, this isn't a bad cornerstone of an alternate talent build.

Bloodthirst

Bloodthirst - 1 point

Activates after dealing a killing blow. Your next melee weapon attack deals a 100% increased damage.

Sounds kind of nice, doesn't it? Well, if you google for it, you may find a video of a Warrior killing at an insane rate thanks to this talent. About 10 minutes after that video reached the right eyes at Blizzard, this talent was crippled and remains so to this day. I don't recall the exact details, but suffice to say I haven't heard a single argument for it other than "I have 30 fury skills anyway - might as well".

Utility Rank: 3/10 (1 person rating)
If you get the killing blow (doubtful in a group), you'd better hustle to get that next attack in because the bloodthirst state wears off quickly.
Cost Rank: 1/10 (1 person rating)
Yes, it's 1 more point, but by taking it you are losing all possibility of either concussion blow or sweeping strikes. WHAT ARE YOU THINKING?!?
Overall Rank: 2/10 (1 person rating)
Just because it's at the top of the talent tree doesn't mean it's good (as we'll see in protection too).